The Whole Truth: Search Engine Optimization - A 10-year SEO veteran breaks silence to tell you how to get to the top of Google

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Search Engine Optimisation: The Whole Truth

Are you Looking to find out what really works for SEO in 2013?

This book is the result of the Last 10 Years in the SEO Industry. I have seen it all, the good the bad and the Ugly! With so many forums and so much bad advice on-line, I put together a real strategy that works and I use every day. But don't take my word for it, look what my readers say:

So many times we complicate what works. This book breaks it down, takes an approach that a seasoned professional can learn new tips and a brand new person can follow.

If you are looking for a reliable, simple and long term way to win the search engine optimization game within Google rules, take a closer look.

Table of Contents
1. Introduction
2. SEO - What is it really?
3. The Two Elements Of The SEO Process
4. What is the most important point (before everything else)
5. Getting "Real" with keywords
6. The importance of finding the right keywords
7. Testing the volume of your keywords
8. Long Tail Searches
9. What Works
10. Brand
11. Three word + keyword phrases
12. Offline Driving Online
13. Resources
14. A quick point on Keyword tools
15. Never do this â€"The path to failure
16. What should it cost and what should you expect?
17. Can you get cheaper services?
18. Misunderstandings With SEO Companies
19. Guarantees
20. Web Directory Submission
21. Press Release
22. An on-theme content site
23. Go looking for guest post opportunities
24. Geek Speak converted to real words
25. Keyword tags
26. The title (or title tag) of the page
27. Meta Description Tag
28. How to see what others have done
29. Linking Strategies
30. How to get what you really want
31. What about Blogs? Do I need one?
32. How to find content for a blog
33. Finer Points on Blogging
34. Misinformation: Verging On A Lie
35. Myth 1
36. Myth 2
37. Outsourcing: How To Save Some Money The Right Way
38. Work by single task
39. Ongoing employment
40. Final Points
41. A note about content
42. The future

Author Bio



Paul Easton has been involved in Online Marketing and SEO (Search Engine Optimization) for over 10 years. He has worked on all size projects including niche specific retail websites, agency work working with multiple clients and large E-commerce stores with over 10,000 products and a million dollar marketing budgets.

He is passionate about using online business to reach more people and make a difference.

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