About Face: The Secrets of Emotionally Effective Advertising

Start reading About Face: The Secrets of Emotionally Effective Advertising on your Kindle in under a minute. Don't have a Kindle? Get your Kindle now. !!!

Price can be updated – Check Special Offers Now Listprice: $ 29.95 Price: $ 29.95 Saving: 0$
Product Details: Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

If you’re looking for recommended, then About Face: The Secrets of Emotionally Effective Advertising is our suggestion. We are proud to present it with excellent delivery, good quality and believe that you will find our prices competitive at the most affordable and reasonable price. Many good reviews already proving the quality of this product. The About Face: The Secrets of Emotionally Effective Advertising completed with a lot of capabilities which makes it great product. If you wish to know further of this location finding tools, just read its main features below.

Customer Review :

Click here to Read more Customer ReviewsIf this is a MUST HAVE book, be sure order now to avoid disappointment. Get The best cheapest price of About Face: The Secrets of Emotionally Effective Advertising on the web we have searched.